Airasia (msia) took out a full page ad in the paper last week mocking Tiger Airways (sg). People commented that is childish running this kind of ad making fun of others. Also commented is waste of $ for a full page ad.
To me what impresses me is the audacity. I've not seen such ads by local government linked firms as most are staffed by people who prefer the status quo. Many are cowards when risen to high positions in the company & afraid to rock the boat.
To me i see the ad as a bold move by the boss to spread the courage around the company. Not to mention the unconventional ad compared to the 'politically correct' type of public relations messages/replies that most are sick & tired of reading.