I'm an ignorant fool when it comes to mail order items. Pitch they use is 'Product is not available in stores & can only be bought through mail order'. Why? I didn't give it a deeper thought & just carried on with daily life. I've read many personal finance books & they all repeat the usual topics. Well this mail order stuff is something new that i learnt.
-If product is so great, how come is not sold in stores?
Main reason given is that the product is in 'experimental stage'. If response is great from mail orders they would deem it good & roll it out fast into stores. It is a way of limiting their risk & mass production of unsold items just in case.