Friday, December 7, 2012

New Zealand Airline's Middle Earth Theme Safety Video

Just stumbled upon this New Zealand airline's Middle Earth theme safety video. Turns something monotonous into fun.
  • Command full attention.
  • So creative.
  • Kill 2 birds with 1 stone-promoting Tolkien tourism too.
  • Promotion for movie via airline.
  • Tempoary unique feature of New Zealand Airline
Almost 10M views in 5 weeks-fastest record i've ever seen(at time of this writing). This is a fine example on people being 'pulled' effortlessly into viewing an otherwise boring safety video.

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