New Zealand Airline's Middle Earth Theme Safety Video

Just stumbled upon this New Zealand airline's Middle Earth theme safety video. Turns something monotonous into fun.

• Command full attention.
• So creative.
• Kill 2 birds with 1 stone-promoting Tolkien tourism too.
• Promotion for movie via airline.
• Tempoary unique feature of New Zealand Airline

Almost 10M views in 5 weeks-fastest record i've ever seen(at time of this writing). This is a fine example on people being 'pulled' effortlessly into viewing an otherwise boring safety video.