Friday, July 22, 2011

Tagline that's Useless - Rodalink example

Rodalink's tagline to get people to patronise & buy from them is 'Just Ride with Us'. Do people go into their stores & buy stuff just because they want to ride with Rodalink?

I bought my bicycle, floor pump & hand pump is not because i want to ride with Rodalink. It has been proven time & time again in forum messages that people find certain merchandise there value for $(esp their Polygon bikes).

In an attempt to stand out from the competition, a tagline that says a useless phrase is as good as nothing. Is obvious the person who decided on this tagline has forgotten about the favorite channel that people often tune into which is 'What's in it for me?. Basic common sense - no marketing degree needed.

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